Watch: Wells Fargo Launches “Learning Sign Language” Vid With a Lesbian Couple
From Wells Fargo email:
Every day, Wells Fargo works with millions of customers who reflect diverse cultures and beliefs, and we are proud to share this experience broadly.
Launching this Monday, the new Wells Fargo TV ad, “Learning Sign Language,” represents the challenges and achievements of our LGBT customers as they build their families and their futures together.
This ad is the first of four TV spots developed as part of the new Wells Fargo campaign: “Working together to make a difference.” The campaign illustrates how we work with customers to develop meaningful relationships and help them succeed financially.
Wells Fargo has a long history of supporting the LGBT community as an employer and a provider of financial services, dating back over 25 years and continuing to grow every year. This support is part of our broader commitment to diversity – to serve diverse customers, to hire, develop and retain diverse team members, and to encourage team members to value and respect each other for their differences.
While I have had my share of ups and downs with Wells Fargo as a customer, they are quite supportive of the LGBT community and respect their decision to include a lesbian couple as part of its latest ad.